You know something Facebook doesn’t
From using the MyWebDNA extension, you know that you don’t have to sacrifice privacy for personalization. Unfortunately Facebook didn’t know this when they introduced Beacon.
Beacon, which shared sensitive data across users’ Facebook profiles, has been a disaster from the start, causing outrage over incidents like broadcasting the price paid for an engagement ring — before the ring had been presented. In response to the widespread backlash, (the “How dare you betray me?” response we’ve detailed in previous posts) Facebook has had to backpedal dramatically. First they switched from case-by-case opt-out to permanent opt-out, then to opt-in only, and finally they canceled the program altogether.
Facebook still doesn’t get it; they don’t have to invade your privacy to deliver ads which are meant for you. Until Facebook learns that they can give you what you want without tracking you, they are under-serving you.
December 4th, 2009 at 10:49 pm
hey kaila – i think Facebook does have a massive amount to learn … but the more you promote MyWebDNA, the better, right?