VortexDNA CEO Branton Kenton-Dau Featured in M2 Mag
Monday, June 22nd, 2009The Web Genome Project is powered by VortexDNA data — which has applications beyond sorting web searches. VortexDNA data is what’s known as a ‘universal predictor’; just like credit scores are used to predict your ability to repay a loan, VortexDNA data can be used to predict a variety of events.
This ability has some pretty impressive applications for a range of fields. In online advertising it’s being used to serve up more relevant ads; in the insurance industry it’s being used to offer fairer premiums.
VortexDNA’s potential implications caught the attention of men’s magazine M2, which featured VortexDNA CEO Branton Kenton-Dau in their July issue. The two-page spread featured an in-depth interview — and a very styley photo of Branton with a Maserati! Click on the image below to view full-size.
